Getting My Hands Dirty
But some of my most valuable insights came from renovating my own house. Over months, I learned what it truly means to be a contractor by becoming one. I personally worked on every aspect of the project, from refinishing the flooring and painting cabinets and walls, to the meticulous detail of tiling, installing light fixutres, and the drywall installation and repair. This experience gave me a personal respect for the craftsmanship, hard work, and dedication that defines the contracting and building professions. I understand the pride you take in your work and the challenges of managing a project while also trying to grow your business.
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Stripping the wood floors
Securing a loose electrical outlet
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My family and freinds helped a lot too
From the job site to your business
My name is Stella Patterson, and my path to becoming a marketing professional for the real estate and home services industry is a unique one. My journey to helping you succeed is built on more than just marketing theory.
I had the opportunity to be the Sales and Marketing Manager for an established builder early in my career. This role let me see the day-to-day operations, the importance of a seamless sales funnel, and the critical role that a compelling brand presence plays in attracting buyers. I learned the language of the industry and the specific pain points that builders, real estate agents, designers, and architects face.
My professional career developed as a business consultant at The Mettise Group in Oklahoma City, where I helped companies of all sizes navigate complex challenges and find their path to growth. This experience gave me a fundamental understanding of business operations, financial metrics, and the strategic planning needed for long-term success.
Learn more about my professional background on LinkedIn.
Attending the International Builders' Show
Unique Edge
These diverse experiences are the foundation of West Avenue Marketing. When I moved to Dallas with my boyfriend and started this company, my vision was to bridge the gap between marketing and real estate industry.
I don't just know marketing, I know your industry. This special insight allows me to create marketing solutions that are not only effective but also connected to your unique value proposition.
I'm here to help you showcase your craftsmanship, build your reputation, and connect with the clients who truly appreciate what you do.
Hank, Copper (our dog), and I in our first apartment
Education Courses Coming Soon...
Email Marketing for Residential Real Estate Agents
Our Email Marketing for real estate professionals is designed to help you harness the full potential of email marketing to build lasting relationships, generate leads, and close more deals.
Whether you're new to email marketing or looking to refine your skills, this course offers step-by-step guidance tailored to the unique needs of real estate agents, brokers, and real estate professionals.
Learn how to craft compelling emails, segment your audience, and automate your campaigns to save time and maximize impact.